Full-Funnel Content · MPM
A personal brand system, from first view to booked session
The audit said what was broken. This is the build: profile, pillars, hooks, calendar, DM automation and the booking funnel, written so the whole thing runs end to end without guesswork.
Client
Michael Paul Mottola
Niche
Sobriety, weight loss & identity coaching
My role
Personal brand growth system
4
Pillar content architecture
1
Keyword that triggers the whole funnel
0→1
From no offer to a booking link
Where He Stood
Real credibility, undersold at every step.
The raw material was strong: a signature visual format, authentic credibility that can’t be faked, CTA language that already worked, and topic framing nobody else in the niche was using.
What held it back was structural. The bio undersold him badly, there was no clear offer anywhere on the profile, and reels opened without hooks, so the strongest material lost people in the first three seconds.
The System
Six moving parts, built to run daily.
01
Profile fixes first
Bio, offer and link sorted before a single new post goes out, so traffic finally has somewhere to land.
02
Four-pillar architecture
Every post belongs to a pillar with a defined job, so the feed builds an argument instead of repeating itself.
03
A hook framework
Opening lines built from his real history, so the first three seconds earn the next forty.
04
A session booking funnel
The path from a comment to a booked call, mapped step by step, with a monthly offer post and an explicit booking CTA.
05
Keyword DM automation
One trigger word, an auto-DM that replies instantly, then manual scripts for the conversation that follows.
06
A brand voice guide
One-sentence truths, dark humour about his own past, and a clear list of what never to do: no preaching, no borrowed quote cards, no over-explaining.
Got the story but no system?
A personal brand is a machine with parts. Let’s find which part of yours is missing.
Let’s build your
growth system
Let's build
together
Let's build
together