Ad Copy · Rendi
A 400-day streak and still frozen in a Vienna bakery
A pre-launch ad for a language app, written as a confession rather than a pitch. It names the real enemy, recognition-based learning, before the product is ever mentioned, which is what makes the call to action land as a solution instead of an advert.
Client
Rendi
Format
UGC reel ad, TikTok & Facebook
My role
Angle, script & A/B hook testing
30s
Around 100 words, one take
2
Hook variants, identical body
1
Comment keyword driving the waitlist
The Angle
Earn the pitch before you make it.
The audience is anyone who has put real time into a language app and can feel the gap between their streak and their ability to actually speak. They are problem-aware but solution-unaware: they feel the gap without yet blaming the app for it.
So the script opens on a specific, slightly humiliating failure rather than a feature claim. Two years of German, a four-hundred-day streak, and nothing but “ich möchte… äh…” with a queue forming behind you. That is more credible than any benefit bullet.
Only then does it reframe the cause: the app taught recognition, never construction. Rendi is named after the viewer already agrees with the diagnosis.
How It’s Built
Two hooks, one body, one instruction.
Hook A
The confession
A soft, story-first entry. Tests better for relatability and watch-through, because the viewer recognises themselves before they’re being sold anything.
Hook B
The contrarian claim
A bold statement up front that invites disagreement in the comments. Tests better for scroll-stop and shares.
Shoot notes
Venting, not performing
One person, one phone, no actors and no locations. Conversational throughout, with energy lifting only on the final line.
The ask
One comment keyword
Comment the keyword, get the waitlist link by DM, ahead of the November launch. One action, no competing links.
Run both hooks with an identical body and CTA, so hook performance is isolated before any spend is scaled.
Taimur Ali · Copywriter
Ads that explain instead of convince?
The strongest ad names the problem so precisely that the product sells itself. Let’s find your angle.
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